Buyers already showed you how they buy.
Every Closed-WON opportunity in your history followed recognizable buying patterns. Executive sponsors engaged. Buying committees expanded. Procurement entered at the right time. Those behaviors are scattered across your CRM, meetings, emails, and conversations.
MARCO is the Behavioral Intelligence Platform that learns how your customers buy, builds a company-specific Behavioral Buying Journey, and measures every active opportunity against that journey to identify risk, improve execution, and increase forecast confidence.
Every successful purchase follows a behavioral journey.
Enterprise opportunities are not won because activities were logged or CRM fields were updated. They are won because buyers act — in patterns that repeat, and that your organization’s history already contains.
Executive sponsors become engaged
The people who control budget enter the conversation and stay in it.
Internal champions emerge
Someone inside the account starts selling when you’re not in the room.
Buying committees expand
New stakeholders join — security, finance, the people a real decision requires.
Procurement enters at the right time
Commercial process begins when won deals say it should — not as a stall tactic.
Commitments are fulfilled
The buyer does what they said they would. Momentum becomes observable.
// These behaviors are far more predictive of outcomes than subjective seller updates.
You already own this intelligence. You just can’t see it.
Every meeting, email, calendar event, stakeholder interaction, transcript, and opportunity update contributes to a historical record of how your customers successfully buy. Today that record sits fragmented across disconnected systems — so leaders forecast on incomplete information, managers coach from experience, and sellers execute on intuition.
MARCO exists to unlock it.
One model of how your buyers buy. Applied to every open deal.
MARCO analyzes your organization’s Closed Won and Closed Lost opportunities to build a company-specific Behavioral Buying Journey — then compares every active opportunity against it, in real time, to generate explainable Confidence Scores, surface missing behaviors and emerging risks, and recommend the highest-impact next actions.
The entire revenue organization, working from the same intelligence.
Not separate tools with separate versions of the truth. One behavioral model, presented in the context of the decisions each role has to make.
Forecast from observable buyer behavior.
Execute against proven buying patterns.
Your CRM remains the system of record.
MARCO sits above the modern revenue stack as its intelligence layer — connecting and contextualizing what your existing systems already capture.