From fragmented history to a continuously learning model of your buyers.
MARCO ingests historical and real-time customer data, learns from every Closed Won and Closed Lost opportunity, and builds a company-specific Behavioral Buying Journey — the model behind every score, insight, and recommendation it produces.
One engine. Every layer explainable.
Rather than relying on generic sales methodologies or hardcoded best practices, MARCO derives everything from your organization’s own record of how customers buy.
Analyzes every Closed Won and Closed Lost opportunity to uncover the buying behaviors most consistently associated with successful outcomes — from stakeholder engagement and executive alignment to buying-committee expansion and procurement timing.
A company-specific blueprint of how your customers successfully buy — your organization’s proven buying benchmarks, unique to your business.
Explainable Confidence Scores · missing behaviors · emerging risks · recommended highest-impact next actions.
- Understand buyer behavior
- Forecast with confidence
- Coach with precision
- Prepare every customer conversation
- Execute strategic account plans
- Guide every next step
A score you can interrogate is a score you can act on.
Every Confidence Score opens into its evidence — because a number no one can question is a number no one should trust in a forecast call.
Observed behaviors
The buying behaviors already present in the opportunity, drawn from real activity.
Missing behaviors
The behaviors your won deals consistently show — that this one doesn’t yet.
Historical benchmarks
How successful opportunities at your organization progressed at this same stage.
Recommended next actions
The highest-impact next moves, grounded in what actually worked before.
“Why wouldn’t Salesforce, Gong, or Clari just build this?”
Because MARCO is not another AI feature to bolt onto an activity system — it is a company-specific behavioral model of enterprise buying, and the model is the product. Incumbents are architected around what sellers do. MARCO is architected around what buyers do, and everything it delivers is generated from that single continuously learning model.
Features can be replicated. A behavioral model that has been learning your buyers for years cannot.
Value that grows with every opportunity.
More customer data produces more accurate Behavioral Buying Journeys. Sharper journeys generate better recommendations, stronger execution, and forecasts leaders trust. Trust drives adoption across the revenue team — which creates more behavioral data.
Feature-based products stay relatively static after launch. MARCO improves through continuous learning — its value compounds.